How To Step Up Your Marketing, Fill Your Funnel With Customers and Mine The Gold In Your Business - All Without Spending Any New Money On Advertising

Dear Small Business Owner,

What Does Your Business Do?

Do you get asked that all the time in social situations or when you're networking?

When you get that question, I'll bet you don't say...

"I'm in the marketing business".

But you know what?

You're In The Marketing Business

It was a turning point for me when I realised that no matter what an individual does... in business, even in life generally, it is all about the marketing.

No matter what you offer the world, the success of your endeavour is dependent on somehow attracting or finding good customers for your product or service.

It is important to deliver good quality, yet the truth is that many businesses have wonderful offerings that hardly anyone knows about.

Find Your Uniqueness and The Market That's Crazy After It

Or... some people say that should be the other way around. That means that you should first find a market that is crazy about what you have to offer and then find a way to leverage what's uniquely you, or what's unique about your offering to get that market's attention.

Either way should work - for sure I have observed that there's more than one path to the same destination. One way may be easier, but both can work.

Use Direct Marketing To Talk To That Market

If you're a small business and you use "spray and pray" advertising, where you spend a lot of money shouting about your brand to anyone who will hear, you're likely to run out of money before you see any decent returns on it.

That's the unfortunate truth. Is that what's happening to your advertising efforts? Feel like you're haemorrhaging money and not seeing anything for it?

Embrace change. :-)

Bear with me a minute. Let's look in another direction.

Using direct marketing instead of "spray and pray" you pinpoint exactly who you want to talk to, and you talk directly to them. If you get your "who" right, you have a good offer tailored to that individual and you use a mechanism that allows you to talk directly to them at length, you'll see improved results.

In fact, you can probably get much better results while spending less money than what you're currently spending on advertising. (I say probably because I don't know your individual situation, but if I was a betting person I'd bet that if you do use spray and pray marketing, I could get at least 150% better results for you with half the money you're currently spending.)

Leverage Your Marketing Efforts With Technology

Unfortunately (again) there are only so many hours in a day. If you are a small business owner / independent professional you know the stress of wearing many more hats than can optimally fit on your head.

Your organisational chart has your name in too many job functions and the balls you're juggling are about to come crashing down.

Here's where you get someone in who can use technology to

• work with you to streamline a marketing plan that works
  
  
• systematise your lead generation processes so that your funnel of prospects and customers fills automagically
  
  
• monitor, test and tweak the system so that you continue to gain multiple incremental improvements
  
  
• apply these small incremental improvements to multiple facets of your business so your result is multiple increases in profit.

That's what a marketing technologist does. That's what I can do for you.

First, we do an analysis together to see if and how we can create revenue for you quickly, with the least effort.

If you decide to proceed we lay out a step by step plan to uncover the hidden gold in your business.

Unlike what you might expect from a consultant, I don't leave you on your own to make it work... I prefer to work with you and manage the implementation - I know you are already juggling many things and would like to know you have a system that works, you'd like to know how it works, but you don't necessarily want to have to work it personally.

That's why you work with a technologist - we get in the trenches with you and get our hands dirty.

Let Me Get Your Marketing System Up And Running
So You Can Do What You Love

If you started your business because you love what you do, marketing may feel more like a chore to you, even though it is critical to your business.

It is critical that you know what's going on with your marketing, so how about working closely with someone who will create marketing initiatives that represent you well, work with your best interest in mind and not struggle against you?

One of the greatest strengths I have is my ability to listen and grasp my client's perspectives. Hearing and understanding you allows me to present your voice in your marketing, to create effective systematic marketing that you are proud to be associated with.

On the technical side, you get the benefit of over a decade of experience implementing and supporting corporate technology - creating solutions by spec'ing and building COMPAQ and IBM servers and layering applications.

That's where I honed my ability to work with managers, directors and CEOs - busy people who don't want to worry about the minute details of implementation.

But it's not about me - frankly, it shouldn't matter to you whether I'm Mork From Ork as long as you get good results from working with me. We can work together at absolutely no risk to you - no contract. At every step of the way you have the option to say 'No Further'.

If the arrangement works for you - and me - we continue to work together. I direct the implementation - I don't tell you "Here's what you do..." and leave you high and dry. If there is discomfort on either side, we part amicably - no hard feelings.

and fill out the form to set aside half an hour for us to...

• probe your current marketing efforts
  
  
• identify your goals
  
  
• identify the low-hanging fruit
  
  
• determine whether you would like to take an risk-free initial step
  
  

I can visit your location (if you are in the GTA or its environs) or we can talk over the phone or via online conferencing - I can work with you even if you are in another country.